Waissel's Sourcing the finest foods from around the world
About Waissel's Ltd  
 
Company Background
  WAISSEL'S LTD is one of the UK's leading Fine Food Importers. Founded in 1932 and then progressed by Sydney Waissel from 1950. Lawrence A.Waissel, in the third generation of Waissels, now controls and runs the Company as Managing Director.
 
Trading Strategy
  Waissel's strategy is to represent leading food manufacturers based worldwide, for UK and EIRE. In some cases we export to overseas markets by agreement. Waissel's represent many firms, including Co's from the U.S.A. Canada, EC, Switzerland, Scandinavia, Brazil and as far away as China! Waissel's supply supermarket chains, independents, leading stores, food halls, wholesalers, cash & carries, food service and numerous other outlets.
 
Product Range
  Waissel's successful product range embraces a broad section of international brands. Snacks include Dedebo High Quality Original Tortilla Chips, Vicente Vidal Spanish Gourmet Crisp range, Belin LU Croustilles, Mister Corn, Zanuy Micro Popcorn. Savouries feature Gourmet Thins Scandanavian Style Crispbread range, Wasa Swedish Crispbread range and Rahms Mini Croustades. Biscuits, with the world famous French LU brand, Gille Swedish Luxury Cookies and Ginger Snaps range, Barilla Italian Biscuit range, Hug famous Swiss Biscuit range, Arluy Spanish Biscuit range, Pirouwafer Belgian Wafer Rolls, Liobel Belgian Wafer Rolls & Fan Wafers and Fairco Genuine USA Marshmallows. Snack Bars, Norsens Organic, Shandiz Natural Snack Bars from Canada and Wild Country Organic Snack Bars. Confectionery, Swiss Army Chocolate bars and Sugar Free Berry Mints, Swiss Navy Sugar Free Mints and Pastille range. Wardour brand range, Pickled Gherkins, Hot Peppers, Brazilian Palm Hearts, Smoked Oysters and more to come! Sauces from USA feature Crystal Pure Louisiana Hot Sauce, Barilla, Italy's No.1 brand for sauces! Zanuy Tex Mex Salsa range and Wardour Pure Maple Syrup. Pasta from Barilla including Spaghetti, Penne Rigate, Fusilli and many others. Drinks, the most famous Mr.Brown coffee range in ring pull cans. Non-food, SL Household, Dinner Candles and Nightlights; all in attractive packs. Some of our products are Kosher
 
Administration
  Our computerised administrative systems are centralised at our Harrow offices. Key functions covered are Finance, Invoicing, Credit Control, Stock Control and Telesales.
 
Distribution Service
  Waissel’s has a national distribution service throughout the UK. Our central warehouse at Thamesmead, London, SE28 0AA is ideally located for worldwide incoming shipments, as well as nationwide deliveries to our clients.
 
Sales and Marketing
  National accounts, food service, leading stores, major food halls and selected retailers within London/M25 are covered through our Harrow head office. Regional outlets and independents are generally serviced by our network of over 30 sub-distributors. Cash & carry/delivered wholesalers and sales agents cover areas throughout the UK and beyond. Our products are now on sale in many thousands of outlets!
 
Expansion Programme
  Waissel's Ltd continues to expand its product range by adding new and successful sole agency lines to its portfolio. Waissel's also source innovative items for its own Wardour and Norsen registered brands. Looking to the EC and beyond; products with suitable inscriptions enables us to appoint importers/distributors for countries outside the UK. These opportunities will add to our growth in sales and distribution.
Product Categories
• Snacks
• Savouries
• Biscuits
• Snack Bars
• Confectionery
• Wardour
• Sauces
• Pasta
• Drinks
• Non-Food
 
 
 
Contact Waissel's
Waissel's Ltd
Devonshire House
582 Honeypot Lane
Stanmore
Middlesex
HA7 1JS
Tel: +44 (0) 20 8732 5590
Fax: +44 (0) 20 8732 4747
Email:  
info@waissels.co.uk
 
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