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WAISSEL'S LTD is
one of the UK's leading Fine Food Importers. Founded in
1932 and then progressed by Sydney Waissel from 1950. Lawrence
A.Waissel, in the third generation of Waissels, now controls
and runs the Company as Managing Director. |
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Waissel's strategy is to represent leading
food manufacturers based worldwide, for UK and EIRE.
In some cases we export to overseas markets by agreement.
Waissel's represent many firms, including Co's from the U.S.A.
Canada,
EC, Switzerland, Scandinavia,
Brazil and as far away as China! Waissel's supply supermarket
chains, independents, leading stores, food halls, wholesalers,
cash & carries, food service and numerous other outlets. |
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Waissel's successful product range embraces
a broad section of international brands. Snacks include
Dedebo High Quality Original Tortilla Chips, Vicente Vidal Spanish Gourmet
Crisp range, Belin LU Croustilles, Mister Corn, Zanuy Micro Popcorn. Savouries feature
Gourmet Thins Scandanavian Style Crispbread range, Wasa Swedish Crispbread range and
Rahms Mini Croustades. Biscuits, with the world
famous French LU brand, Gille Swedish Luxury Cookies and Ginger Snaps range, Barilla Italian Biscuit range, Hug famous Swiss Biscuit range, Arluy Spanish Biscuit range, Pirouwafer Belgian Wafer Rolls, Liobel Belgian Wafer Rolls & Fan Wafers and Fairco Genuine USA Marshmallows. Snack
Bars, Norsens Organic, Shandiz
Natural Snack Bars from Canada and Wild Country Organic Snack Bars. Confectionery,
Swiss Army Chocolate bars and Sugar Free Berry Mints, Swiss Navy Sugar Free Mints and Pastille range. Wardour brand
range, Pickled Gherkins, Hot Peppers, Brazilian Palm Hearts, Smoked Oysters and more to come! Sauces from
USA feature Crystal Pure Louisiana Hot Sauce, Barilla, Italy's No.1 brand for sauces! Zanuy Tex Mex Salsa range and Wardour Pure Maple Syrup. Pasta from
Barilla including Spaghetti, Penne Rigate, Fusilli and many others. Drinks,
the most famous Mr.Brown coffee range in ring pull cans. Non-food,
SL Household, Dinner Candles and Nightlights; all in
attractive packs. Some of our products are Kosher |
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Our computerised administrative systems are centralised
at our Harrow offices. Key functions covered are Finance,
Invoicing, Credit Control, Stock Control and Telesales. |
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Waissel’s has a national distribution
service throughout the UK. Our central warehouse at Thamesmead,
London, SE28
0AA is ideally located for worldwide incoming shipments,
as well as nationwide deliveries to our clients. |
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National accounts, food service, leading
stores, major food halls and selected retailers within London/M25
are covered
through our Harrow head office. Regional outlets and independents
are generally serviced by our network of over 30 sub-distributors.
Cash & carry/delivered wholesalers and sales agents cover
areas throughout the UK and beyond. Our products are now
on sale in many thousands of outlets! |
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Waissel's Ltd continues to expand its product
range by adding new and successful sole agency lines to its
portfolio.
Waissel's also source innovative items for its own Wardour
and Norsen registered brands. Looking to the EC and beyond;
products with suitable inscriptions enables us to appoint
importers/distributors for countries outside the UK. These
opportunities will add to our growth in sales and distribution. |
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